It’s important to let your clients and business associates know that you value the relationship you share. Businesses typically do this at Christmas, when 2 billion cards are sent. How do you compete, and do you even know whether your client celebrates Christmas or other winter holiday?

This Thanksgiving, stand out from those 2 billion by sending your clients the message that when you reflect on what you have to be thankful for, you think of them. If you’ll be including a gift with your well wishes, think about something that will have a lasting impact, such as something they will use for entertaining during all those holiday parties.

Tip: Cheese boards, serving trays, and gourmet goodies are sure to be appreciated during the holiday season.