An interesting idea from the folks at Consumer Reports. It’s called ShopSmart Mobile. Now you can have CR’s expert ratings sent directly to your cell phone.

There has been many a time I’ve found myself at Costco, pondering what seems like a good price on product, wondering how it compares to the product next to it. It seems ShopSmart might have identified a big need for the price/quality-conscious consumer.

I’ve got my hands on their print version for Spring 2007 and it looks pretty good.

Check out the ShopSmart Mobile information here: ShopSmart